a marketer wants to know how often on average an interaction leads to a conversion what metric should the marketer use to get that information 125763Pin

A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?

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Question: A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?

  • The marketer should use conversion value-per-click.
  • The marketer should use conversion rate.
  • The marketer should use conversion value-per-cost.
  • The marketer should use cost-per-conversion.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads – Measurement Certification" page.

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