Google Ads – Measurement Certification

Question: To describe enhanced conversions for leads, what would you say? You’d say it uses hashed, first-party data. You’d say

Question: In what way are incrementality experiments different from A/B experiments? Incrementality experiments typically require a smaller sample size and

Question: To determine how well your Google Ads account is set to perform, what estimate would you use? You’d use

Question: How would you describe attribution as it relates to the advertising industry? Attribution determines the cost of each asset

Question: A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three

Question: If a campaign falls short of its target goal, how might it be described? It might be described as

Question: Store visits conversion tracking can be described in which way? It requires sufficient data to accurately report store visits

Question: A marketing manager wants to try Maximize Conversions. How does this bidding strategy work? By aiming to achieve an

Question: Data-driven attribution works in which of the following ways? By prioritizing specific touchpoints and applying static logic to assign