- Make a list of the problems you help your customers solve and map your content to those problems –– then share relevant content.
- Have physical copies of your company’s content on your desk so you can flip through them during phone calls and find what you’re looking for.
- Share as much content as possible with each prospect to increase the likelihood of giving them the content they need.
- Reduce the amount of content you use and focus on sharing only the content that is relevant in the decision stage of the buyer’s journey.
Join our list
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.