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How do you calculate average cost-per click?

How do you calculate average cost-per click?

Question: How do you calculate average cost-per click?

  • Total number of impressions ÷ total cost of all clicks
  • Total cost of all clicks ÷ total number of clicks
  • Total number of clicks ÷ Total cost of all clicks
  • Total cost of all clicks ÷ Total number of impressions

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