How does Pinterest Performance+ bidding optimize for performance on Pinterest?

Question: How does Pinterest Performance+ bidding optimize for performance on Pinterest?

  • It optimizes reach/impressions for the lowest CPMs in awareness objectives.
  • It optimizes clicks for the lowest CTR in conversion objectives.
  • It optimizes views for the lowest CPC in video completion objectives.
  • It optimizes conversions for the lowest CPM in catalog sales objectives.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Pinterest Advertising Essentials Quiz" page.

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