Question: How does the Waze Dashboard define the Navigations performance metric?
- The number of Wazers who search for your business
- The number of Waze users who click “Drive There” from an ad unit and then “Go” from the Location Preview screen
- The number of Wazers who see your ad
- The number of Wazers who click on your phone number
Explanation
Navigations measures a completed intent-to-route action from a Waze ad experience. The metric is counted only after the user moves from the ad call-to-action into the route confirmation flow. This makes it stronger than exposure or engagement because it reflects a decision to begin navigation. In the Waze Dashboard, it is used to connect ad interaction with movement toward a business location.
Why the other options are incorrect
Searches measures discovery behavior, not a completed route-start action.
Impressions counts ad visibility, not navigation intent.
Phone clicks tracks contact engagement, not routing activity.
Source for verification
https://support.google.com/wazeads
https://support.google.com/waze/topic/14098147
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Waze Ads Fundamentals Assessment" page.