How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?

Inbound Certification
  • Your back office teams should define and maintain your company’s purpose and find ways to share it with the rest of the company.
  • Back office teams should find ways to make sure accounting processes, legal forms, etc. are focused on the needs of your customers.
  • Back office teams should be aware of your company’s purpose but will not be affected by it directly.
  • Back office teams should audit customer facing teams to ensure the company’s purpose is being fulfilled.

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