Question: How many members does your website audience have to have to unlock the predictive audience feature?
- 300
- 3,000
- 100
- 0
Explanation
LinkedIn Predictive Audiences requires a source audience with at least 300 member accounts before the feature can be used. A website audience is a type of retargeting audience, so it must meet this minimum size requirement. The threshold helps ensure LinkedIn has enough source data to model similar high-intent members. Once the source data requirement is met, LinkedIn’s AI can generate a predictive audience for campaign targeting.
Why the other options are incorrect
3,000 is higher than the required minimum for unlocking Predictive Audiences.
100 is below the required source audience size for Predictive Audiences.
0 is incorrect because Predictive Audiences require an existing source audience with enough matched member accounts.
Source for verification
https://www.linkedin.com/help/lms/answer/a1631056
https://www.linkedin.com/help/lms/answer/a1634068
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Measurement Certification" page.