Question: How often should you view your asset report and replace low-performing assets for a Discovery campaign?
- Bi-weekly
- Quarterly
- Daily
- Monthly
or
- Daily
- Biweekly
- Quarterly
- Monthly
Explanation
Reviewing the asset report every two weeks gives enough time for meaningful performance signals to develop. This cadence supports creative refresh without reacting too quickly to short-term variation. Low-performing assets can then be replaced while stronger assets remain active. In a Discovery campaign, this helps maintain creative quality and reduce unnecessary performance disruption.
Why the other options are incorrect
Daily: This cadence is too frequent because asset performance needs time to accumulate reliable data.
Quarterly: This cadence is too slow to keep creative fresh and address weak assets promptly.
Monthly: This cadence is less responsive than the recommended two-week review cycle.
Source for verification
https://support.google.com/google-ads/answer/13699435
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