How should marketers evaluate their campaigns?

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Here is the answer of the question: How should marketers evaluate their campaigns?

  • Use lifetime value analysis to examine the impact to brand lift metrics.
  • Focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate.
  • Check whether the result of a specific objective exceeded or fell short of its goal.
  • Check whether all the budget was used for the campaign or not.

The above question is related to “Google Ads – Measurement Certification Exam“. You can find all the updated questions and answers related to to “Google Ads – Measurement Certification Exam” on the “Google Ads – Measurement Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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