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Exam Name: How to Write Effective PR and Link Requests Exam
- Which words are good to use in the opening of a pitch?
- Should you use a list when pitching topic ideas?
- When can you submit content or an article without asking for permission?
- What types of results will the search operator Site:.gov “keyword phrase” return?
- What should you NOT do when searching Google for potential targets to pitch to?
- Which is not a generic statement?
- How can you find an author’s contact information?
- At a minimum, how many outreach emails must you customize before switching to a template?
- If there is more than one author of an article, should you write to both?
- Is it ok to share your personal experience about a topic an author has written about?
- If your pitch gets rejected, should you keep following up?
- What words are not “we, we, we” words?
- Is it ok to offer products and samples if it falls within your company’s policies and assuming the author makes a disclosure?
- Why do you use incognito mode when searching for targets?
- To whom can you offer a barter like spending ad money to drive traffic to their article?
- Which tone and voice should you use when writing?
- Is using a link-checking tool a good way to find targets to pitch to?
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