How would you describe a campaign that fell short of its target goal?

Here is the answer of the question: How would you describe a campaign that fell short of its target goal?

• As a video campaign that had an expected brand favorability lift of 5% and an actual brand favorability lift of 5%.
• As an email remarketing campaign that had an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%
• As a search campaign that had an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.
• As a display campaign that had an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.

The above question is related to “Google Ads – Measurement Certification Exam“. You can find all the updated questions and answers related to to “Google Ads – Measurement Certification Exam” on the “Google Ads – Measurement Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.