Here is the answer of the question: How would you explain what a marketing mix model does?
- It evaluates a customer’s long-term marketing value to provide a more accurate view of performance.
- It provides an analysis that shows the impact of marketing on a brand’s sales.
- It determines the impact of a specific variable on control and treatment groups.
- It uses conversion data to calculate the contribution of each interaction across the conversion path.
The above question is related to “Google Ads – Measurement Certification Exam“. You can find all the updated questions and answers related to to “Google Ads – Measurement Certification Exam” on the “Google Ads – Measurement Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.