Question: If an advertiser uses Google's phone call conversion tracking feature, how are the calls tracked to their account?
- The calls are tracked by the conversion name for the advertiser’s store.
- The calls are tracked by a dynamically created Google forwarding number.
- The calls are tracked by the phone number listed on the advertiser’s official store website.
- The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser’s account.
Explanation
Google Ads phone call conversion tracking uses a Google forwarding number to connect call activity back to ad interactions. The forwarding number is generated dynamically and shown in place of the advertiser’s regular phone number. This allows Google Ads to measure details such as call duration and count calls that meet the conversion settings. The tracking is tied to the ad interaction through Google’s call reporting system, not only to the business phone number itself.
Why the other options are incorrect
Conversion name labels the action in reporting but does not track calls to the account.
Google Click Identifier is used for click-based tracking, not the direct mechanism for Google forwarding call tracking.
Official store phone number can receive the call, but tracking depends on the dynamically generated forwarding number.
Source for verification
https://support.google.com/google-ads/answer/1722054
https://support.google.com/google-ads/answer/6095883
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