Question: If Jorge's business goal is to increase sales and conversion rates, which ad solution can help them?
- Sponsored Products
- Sponsored TV
- Brand Stores
Explanation
Sponsored Products help promote individual product listings to shoppers who are browsing or searching on Amazon. This solution is aligned with sales and conversion goals because ads send shoppers directly to product detail pages. Sponsored Products can appear in shopping results and on product detail pages, placing products near high-intent shopping activity. Advertisers can use targeting, bids, and budgets to support product-level performance.
Why the other options are incorrect
Sponsored TV is incorrect because it is mainly used for reach and awareness through streaming TV placements.
Brand Stores is incorrect because Stores support brand exploration and loyalty, not direct product-level paid ad conversion.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-products
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.