If you encounter a question on social media channels to which you don’t have an answer, what is the best way to respond?

  • dismissively – if you don’t know the answer to a question, it’s likely not an important concern
  • honestly – explain you don’t have an answer, but that you’ll get back to them with it
  • vaguely – it’s best to avoid admitting to customers that you don’t know the answer
  • confidently – it’s best to take your best guess at an answer, and convey it with confidence
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