Question: If you want your source of truth to be a system outside of HubSpot, which HubSpot data representation tool is the best option?
- UI extensions
- HubDB
- Custom properties
- Timeline events
Explanation
UI extensions allow HubSpot to display and interact with data that resides in an external system, making that system the source of truth. They embed external data directly into HubSpot records without duplicating it. Using UI extensions maintains real-time accuracy and consistency between HubSpot and the external system. This approach supports workflows, decision-making, and record visibility while keeping HubSpot as a display and interaction layer.
Why the other options are incorrect
HubDB stores structured data within HubSpot, not externally.
Custom properties store data directly on HubSpot records, not in an external system.
Timeline events log activities within HubSpot and cannot represent external system data as the source of truth.
Source for verification
https://developers.hubspot.com/docs/api/crm/ui-extensions
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