Imagine you are a strategist at a Growth-Driven Design agency. The last few months you have noticed new clients getting frustrated during the strategy stage because your team continuously asked questions they already reviewed with the sales team. Which of the following should your team try experimenting with to improve the client experience?

  • Combine the strategist and sales rep roles and have one person own the relationship from end-to-end.
  • Have the strategist sit in on the last few calls in the sales process and have the sales rep continue involvement for the first month after the engagement kicks off.
  • Have the client’s lead the topics for each meeting to ensure nothing is repeated.
  • Only work with companies in the exact same industry to avoid the need to ask repetitive questions.
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