- Combine the strategist and sales rep roles and have one person own the relationship from end-to-end.
- Have the strategist sit in on the last few calls in the sales process and have the sales rep continue involvement for the first month after the engagement kicks off.
- Have the client’s lead the topics for each meeting to ensure nothing is repeated.
- Only work with companies in the exact same industry to avoid the need to ask repetitive questions.
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