Imagine you’re trying to educate your team on the website performance roadmap. How would you best describe what a “theme” is?

A directional mindset the team should use to think through building and optimizing the website. It’s used to help direct and focus the team.
The branding and styling of the new website, which is often compared to competitors’ websites.
A process used to audit the existing website and find different search engine optimization opportunities.
A process that dictates the capacity and speed the team uses to execute action items during sprint cycles.