Question: Implementing foundational measurement and audience solutions is key to taking advantage of the AI opportunity. What three best practices comprise Google Ads AI essentials to deliver long-term performance for your business? Select three answers.
- Develop and test new bid strategies.
- Implement third-party cookies.
- Measure and attribute conversions accurately.
- Engage with relevant customers.
- Build a foundational ads infrastructure.
Explanation
Google Ads AI Essentials rely on strong measurement, audience, and infrastructure inputs so Google AI can optimize toward business goals. Accurate conversion measurement gives bidding systems reliable feedback about valuable actions. Engaging relevant customers provides audience signals and first-party data that help campaigns find high-value users. A foundational ads infrastructure, including sitewide tagging and privacy-safe measurement, supports durable performance as signal availability changes.
Why the other options are incorrect
Question prompt is not a best practice.
New bid strategies are not a foundational AI essentials practice by themselves.
Third-party cookies are not a durable measurement foundation because privacy and browser changes reduce reliance on them.
Source for verification
https://business.google.com/us/resources/articles/ai-essentials/
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads - Measurement Certification" page.