Question: Impressions and reach metrics are used to measure success in the awareness stage of the customer journey.
- True
- False
Explanation
Impressions and reach measure ad exposure and audience scale. These metrics align with awareness because the goal is to make more customers familiar with a brand, product, or message. Impressions show how often ads are served, while reach shows how many unique customers are exposed. This makes the statement correct because awareness success is evaluated through visibility and discovery signals.
Why the other options are incorrect
False is incorrect because impressions and reach are appropriate metrics for awareness measurement.
Source for verification
https://advertising.amazon.com/library/guides/customer-journey
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