Impulse Creative uses a chatbot to help users navigate through its website and find what they’re looking for with a “choose your own adventure” of sorts. Visitors can select a query from the bot that aligns with their interests. Based on what’s displayed in the chat window, which best practice is Impulse Creative using to qualify leads with their chatbots? Select all that apply.

  • Crafting a helpful error message in case the chatbot doesn’t work as expected.
  • Adding value before they extract value, and letting the visitor know how they can help.
  • Using predefined answers instead of allowing folks to type in their own answers.
  • Visualizing the conversation first using a flow chart.
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