in order to successfully use personalization you need to review your contacts database and ensure all of the following

In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:

Contextual Marketing
  • The information is current.
  • You have the information needed to be able to personalize.
  • The information is accurate.
  • Personalization has been enabled for the properties you’re using.

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