Individual Instagram Stories have a limit of 15 seconds for video content. However, using Instagram’s segments tool, you can record a longer video. The Segments tool then automatically splices this longer video into 15 second segments, that will play consecutively for your viewers. To do this, simply:

Hootsuite Social Marketing
  • Upload the longer video into the bulk uploader.
  • Add the longer video segment into a branded template.
  • Hold down the record button for the duration of your take.
  • Enable ‘Segments’ under ‘Story Settings’.

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