Question: Insights and data allow Waze Local to effectively target drivers by knowing what?
- When drivers are visiting your competitors
- When drivers are near your business
- When drivers are near your business or visiting your competitors.
- When drivers are at home or work
Explanation
Waze Local uses driving context and location signals to reach users during active trips. This targeting is valuable because it connects ad delivery to moments when a nearby business can become a destination. Competitor visitation adds commercial intent by identifying drivers already engaging with similar locations. The combined signal supports more relevant Waze Ads delivery and stronger potential for Navigations.
Why the other options are incorrect
Competitor visits is incomplete because it excludes nearby business proximity.
Near your business is incomplete because it excludes competitive-location context.
Home or work does not match the active, local driving context used for Waze Local targeting.
Source for verification
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Waze Ads Fundamentals Assessment" page.