Question: Iris, a disposable camera company, recently used social media campaigns to drive traffic to their Brand Store. Which stage of the customer shopping journey is most impacted by using this strategy?
- Consideration
- Loyalty
- Brand awareness
Explanation
Awareness is impacted when a campaign introduces a brand or product story to more potential shoppers. Social media can help expose new audiences to the brand before they begin deeper evaluation. Sending shoppers to a Brand Store supports discovery by giving them a destination to explore the brand’s products and story. This strategy builds familiarity and recognition early in the customer shopping journey.
Why the other options are incorrect
Consideration is incorrect because the strategy is primarily creating discovery and recognition, not focusing on deeper product evaluation.
Loyalty is incorrect because loyalty focuses on repeat engagement after purchase.
Source for verification
https://advertising.amazon.com/library/guides/customer-journey
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