Question: Iris, a disposable camera company, recently used Twitch Ads to introduce new customers to their products, telling their brand story to a new audience. Which type of campaign is this?
- Loyalty
- Brand awareness
- Consideration
Explanation
Brand awareness focuses on introducing a brand or product to new audiences. Using Twitch Ads to tell a brand story supports discovery and recognition before customers begin deeper evaluation. This type of campaign helps make the brand more familiar in an entertainment and livestreaming environment. The goal is upper-funnel visibility rather than repeat purchase or product comparison.
Why the other options are incorrect
Loyalty focuses on repeat engagement and retention after purchase, not introducing new customers to a brand.
Consideration focuses on deeper product evaluation, not initial brand discovery and storytelling.
Source for verification
https://advertising.amazon.com/library/guides/brand-awareness-marketing
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