Question: ______ is an opt-in, invitation-only program where participants can earn monthly rewards by sharing receipts from purchases made outside of Amazon.com, completing short surveys, and enabling ad verification for ads they see.
- Amazon Shopper Panel
- Amazon Attribution
- Amazon Marketing Cloud
Explanation
Amazon Shopper Panel is an opt-in, invitation-only program connected to Amazon Ads measurement and insights. Participants can earn monthly rewards by sharing eligible purchase receipts, completing short surveys, and enabling ad verification. These panel inputs help Amazon Ads provide insight into shopping patterns beyond Amazon.com. The program supports advertiser understanding through permissioned shopper participation.
Why the other options are incorrect
Amazon Attribution measures how non-Amazon marketing channels impact Amazon shopping activity and sales performance.
Amazon Marketing Cloud is a privacy-safe clean room solution for analytics across pseudonymized signals.
Source for verification
https://advertising.amazon.com/measurement-analytics
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.