Question: Jeremy wants an Insight Tag installed, but he isn't comfortable editing his code and he doesn't have a website developer to send it to. How can he get the Insight Tag installed?
- Use a tag manager
- Download the tag for automatic installation
- LinkedIn can install the tag for him
Explanation
LinkedIn Insight Tag can be installed through a tag manager when direct website code editing is not preferred. A tag manager lets advertisers add and manage tracking tags from a separate interface, such as Google Tag Manager. LinkedIn provides setup instructions for adding the Insight Tag 2.0 through Google Tag Manager using the partner ID. This option avoids manual site-code changes while still enabling LinkedIn measurement features.
Why the other options are incorrect
Download the tag is incorrect because downloading does not automatically install the Insight Tag on the website.
LinkedIn is incorrect because LinkedIn does not install the Insight Tag directly on an advertiser’s website.
Source for verification
https://www.linkedin.com/help/lms/answer/a416960
https://www.linkedin.com/help/lms/answer/a418880
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