Question: Jeremy wants to send conversion data directly to Campaign Manager. What are two ways he can do that?
- Manual upload of a CSV file and Conversions API
- Webhook and Conversions API
- FTP and manual upload of a CSV file
- You can't send conversion data directly to Campaign Manager
Explanation
LinkedIn supports direct conversion data sharing through CSV conversion uploads and Conversions API connections. CSV upload is used when offline conversion data is added manually in Campaign Manager. Conversions API sends conversion events from a server or approved partner integration. These methods help connect external conversion activity to LinkedIn campaign measurement.
Why the other options are incorrect
Webhook is not listed as a LinkedIn Campaign Manager method for directly sending conversion data.
FTP is not a supported Campaign Manager conversion data upload method.
No direct upload option is incorrect because LinkedIn supports direct conversion data sharing through CSV upload and Conversions API.
Source for verification
LinkedIn Help: Manually upload a conversion data CSV file to Campaign Manager. LinkedIn
LinkedIn Help: Set up a Conversions API integration in Campaign Manager. LinkedIn
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Measurement Certification" page.