Leokadia is currently focused on driving brand awareness with sponsored ads. She reviewed her campaign performance, and noticed that she was not using her entire budget and did not generate as many impressions as she wanted. What can she do to help improve on her campaign performance?

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  • Include more products in her campaigns that she is not currently advertising
  • Both of these these
  • Review existing bids and remove low-performing terms
  • None of these
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