Question: Li Juan wants to prevent an ad from being served if customers look for an exact word. Which keyword targeting method should they consider?
- Broad match
- Word match
- Negative match
Explanation
Negative match prevents ads from being served when shopper queries match selected negative keywords. This targeting method is used to exclude specific words or phrases that are not aligned with campaign goals. It helps reduce irrelevant clicks and improve spend efficiency. In sponsored ads, negative keywords can be added at the campaign or ad group level depending on the campaign type.
Why the other options are incorrect
Broad match is incorrect because it expands ad eligibility to related shopping queries instead of blocking a specific word.
Word match is incorrect because it is not the Amazon Ads keyword targeting method used to prevent ad serving.
Source for verification
https://advertising.amazon.com/help/GHTRFDZRJPW6764R
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