Question: Li would like to reach viewers on Twitch. Which type of ad should Li use?
- Sponsored TV
- Device ads
- Sponsored Products
Explanation
Sponsored TV helps advertisers reach viewers through streaming TV and online video content. It is designed for brands that want to connect with audiences while they watch content across Amazon streaming environments. Twitch is included in Amazon Ads streaming and entertainment inventory, making this ad type suitable for reaching Twitch viewers. The format supports video-based awareness and consideration goals.
Why the other options are incorrect
Device ads are used on Amazon device experiences, not specifically for reaching Twitch viewers.
Sponsored Products promote individual product listings in shopping contexts, not streaming video audiences.
Source for verification
https://advertising.amazon.com/products/sponsored-tv
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.