Question: LinkedIn’s B2C audience has three times the buying power of an average web audience.
- False
- True
Explanation
LinkedIn’s advertising value is defined around a professional and B2B audience, not a broad B2C audience claim. LinkedIn positions its ad platform around reaching decision-makers, buyer groups, and professional audiences with first-party professional data. The buying-power claim is therefore not correctly stated when applied to B2C audiences. LinkedIn Marketing Strategy emphasizes business context, professional intent, and qualified audience reach.
Why the other options are incorrect
True applies the buying-power claim to the wrong audience type and conflicts with LinkedIn’s professional B2B positioning.
Source for verification
https://business.linkedin.com/advertise/ads/why-advertise-on-linkedin
https://business.linkedin.com/advertise/resources/b2b-institute
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