Question: Lucas wants to benchmark his new campaign against his previous campaigns. In particular, he wants to know how many unique users saw his content. Which of the following metrics will tell him that?
- Cost per conversion
- Open rate
- Cost
- Reach
Explanation
LinkedIn reach measures the number of unique members who saw an ad or campaign content. It is useful for benchmarking visibility because it shows audience exposure without counting repeat impressions from the same member. This makes it especially relevant for awareness-focused reporting and campaign comparisons. Reach is different from cost or conversion metrics because it focuses on unique audience delivery.
Why the other options are incorrect
Cost per conversion measures efficiency for conversion actions, not unique users exposed to content.
Open rate applies to message-based ad opens, not total unique content exposure.
Cost shows spend amount, not the number of unique members reached.
Source for verification
https://www.linkedin.com/help/lms/answer/a420653
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Measurement Certification" page.