Mailchimp Email Automations Certification

Question: Fill in the blank: Behind the scenes, customer journeys can help you create workflow efficiencies by ________________. predicting which […]

Question: What is an example of an activity-based starting point? Select 2 Correct Responses A contact purchasing a product The

Question: What is an example of an event-based starting point? Select 2 Correct Responses A specific date, like a contact’s

Question: True or false: Event-based starting points focus only on recurring dates, like birthdays, holidays, or the anniversary of the

Question: Fill in the blank: Mailchimp’s Marketing API lets you create ________________ powered by ________________ that is/are important and relevant

Question: How might you use rules and actions in a customer journey to build a strong welcome series? Select 2

Question: Fill in the blank: A ________________ rule requires that a contact stays at a journey point until they trigger

Question: How could you use an If / Else branch in a customer journey to build a strong post-purchase campaign?

Question: What is one of the key benefits of the add or remove tag action in Mailchimp’s Customer Journeys? Tags

Question: True or false: With the send email action in Mailchimp’s Customer Journeys, you can build an email using a

Question: One of your clients wants to try building a customer journey on their own. What are some features you

Question: True or false: To help you develop more complex customer journeys, Mailchimp’s Marketing API can collect information from your