Here is the answer of the question: How could you use an If / Else branch in a customer journey to build a strong post-purchase campaign?
- You can set an If / Else branch that confirms if a contact bought a paired product after buying one item in that pair
- You can set an If / Else branch that creates a pop-up asking customers to confirm if they purchased both products
- You can set an If / Else branch that funnels contacts to a new customer journey based on their purchase decision
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