Mailchimp Email Marketing

Question: Before you start actively building your detailed email design, what are the step/s that you should always complete? An […]

Question: How can data be brought into the Mailchimp platform? Contact Import Integrations Segments API Forms The answer(s) to the

Question: Which of the following has been shown to boost email open rates? Personalization Asking for something Capitalization Ambiguous subjects

Question: What percentage of all emails are opened on mobile devices? Less than 10% 40-50% More than 90% The answer(s)

Question: Which of the following are considered best practices for using images in your emails? Have image file size >

Question: Which of the following is an example of something you want to avoid when building your CTA? Having a

Question: When is a good time to start putting together your testing plan? When doing a post-send analysis When doing

Question: True or False. The Mailchimp term for “click to open rate (CTOR)” is “clicks per unique open.” True False

Question: When using A/B and multivariate testing, which email element will require the most effort to test? Content, copy, and

Question: What is Omnivore? A dashboard for your deliverability effectiveness A tool that enables email previewing and content optimization A

Question: What are 2 ways to avoid spam traps? Archive inactive addresses Purchase audience lists Rent audience lists Enable double

Question: True or False: Both hard and soft bounces influence your IP score. True False The answer(s) to the question