maria the marketing manager at jack and jill wants to optimize their campaigns based on the actions of first time customers which of the following metrics should they use 35843

Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?

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  • New-to-brand
  • click-through rate
  • Cost-per-click
  • spend
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