Question: Match the bidding strategy to the definition. Bids which are calculated from a group of recent winning bids similar to yours over the past seven days.
- Suggested bid
- Default bid
- Fixed bid
Explanation
Suggested bid is calculated from a group of recent winning bids for ads similar to the advertiser’s ad. Amazon Ads uses recent auction activity to provide a bid range that can help advertisers choose a competitive amount. This is useful when setting bids for new campaigns or targets without enough account-level performance history. Suggested bid guidance helps improve eligibility for relevant sponsored ads auctions.
Why the other options are incorrect
Default bid is incorrect because it is the base bid applied to targeting when no more specific bid is set.
Fixed bid is incorrect because it refers to a bidding strategy that does not adjust bids based on conversion likelihood.
Source for verification
https://advertising.amazon.com/help/GPDRGYSKVB7H4BUR
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