Question: Match the bidding strategy to the definition. Bids that allow you to link multiple keywords to a single bid value.
- Default bid
- Suggested bid
- Fixed bid
Explanation
Default bid is the base bid amount applied to multiple keywords or targets when no individual bid is set. It helps advertisers manage bidding efficiently across several targeting inputs. This is useful when keywords are grouped under the same ad group and can share one bid value. Advertisers can still adjust specific bids later when performance data shows different keyword value.
Why the other options are incorrect
Suggested bid is incorrect because it is a recommendation based on recent winning bids for similar ads.
Fixed bid is incorrect because it is a bidding strategy that uses the exact bid without conversion-based adjustments.
Source for verification
https://advertising.amazon.com/help/GPDRGYSKVB7H4BUR
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