Question: Match the study type with its appropriate purpose.
- 2Q Pinterest Brand Lift — Utilizes predetermined question pairings to survey users both exposed and not exposed to ads.
- Kantar brand lift — A third-party vendor conducts in-app surveys to assess the incremental effect of ads on brand metrics.
- 6Q Pinterest Brand Lift — Allows customization of survey questions for users exposed and not exposed to the ad.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Pinterest Advertising Essentials Quiz" page.