Measuring the Metrics That Matter Most to Your Funnel

Question: A user must make a purchase to engage in which stages of the customer funnel? Advocacy Purchase Interest Awareness […]

Question: If a user has come back to the site multiple times to view product or services pages, they are

Question: For an ecommerce company, which type of content is most associated with the consideration stage of the funnel? Product

Question: At which stage of the funnel do most micro-conversions occur? Interest Consideration Purchase Loyalty The answer(s) to the question

Question: Which of the following metrics matter most when measuring the consideration stage? Revenue New Users Pages per session Impressions

Question: Lifetime value, average order value, and pages per session could all be used to set which type of conditions

Question: A condition that adds users to an audience when they complete a micro-conversion would be an example of… Demographic

Question: Metrics are shallow when… They are too zoomed out for meaningful insights. They are not relevant to the question

Question: Which of the following search queries is most likely from a user toward the top of the customer funnel?

Question: What are the three criteria of good data? Performance, relevance, availability Accurate, industrious, ample Accurate, relevant, meaningful Important, first-party,

Question: What is the purpose of a measurement plan? Select all that apply. Link to reporting dashboards that are important

Question: At which stage of the customer funnel does a user first click to the brand’s site? Awareness Advocacy Interest