Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

Google Ads Apps Assessment Answers

Here is the answer of the question: Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

  • Create a new campaign and ad group for each different theme.
  • Replace her existing ad group with a new one using a different theme.
  • Maintain one evergreen ad group, and use additional ad groups to explore different themes.
  • Maintain the same ad group, and introduce additional assets based on various different themes.

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