Question: Metrics such as the number of impressions served, how many unique customers were reached, and the click-through rate are related to which stage of the customer shopping journey?
- Awareness
- Consideration
- Conversion
Explanation
Awareness metrics focus on exposure, reach, and early engagement with an ad. Impressions show how many times ads were served, while unique reach shows how many customers were exposed. Click-through rate can indicate whether the ad captured initial interest after exposure. These metrics fit the early stage of the customer shopping journey, where the goal is visibility and discovery.
Why the other options are incorrect
Consideration focuses on deeper evaluation actions, such as product detail page views or review page views.
Conversion focuses on purchase-oriented actions, such as orders, sales, or other completed outcomes.
Source for verification
https://advertising.amazon.com/library/guides/customer-journey
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