Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?

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Here is the answer of the question: Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?

  • Image assets tend to load slower on mobile devices when there’s text overlay.
  • Image assets with text overlay can only be shown on some Google inventory.
  • Google Ads policies don’t allow more than 25% overlay text on an image asset.
  • Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad.

The above question is related to “Google Ads Apps Assessment“. You can find all the updated questions and answers related to to “Google Ads Apps Assessment” on the “Google Ads Apps Assessment page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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