Question: On the website shown in this image, what could this business do to improve the user experience of their website?
- Use no more than two different font families
- Focus the page on answering one question and one call-to-action
- Balance bright accent colors with muted colors or neutrals
- Increase the number of items in the navigation menu
- A and B
Explanation
HubSpot’s user experience framework says strong pages reduce friction by making the page purpose immediately clear and directing attention to one primary next step. It also recommends a simple visual system with restrained typography, because too many type styles add clutter and make the page harder to scan. Those changes improve both the intuitive and appealing characteristics of a website. That is why the combined choice is the best fit within HubSpot’s guidance. HubSpot+2HubSpot+2
Why the other options are incorrect
A) Incomplete on its own, because HubSpot also expects a page to center attention on a single purpose and next action. HubSpot+1
B) Incomplete on its own, because HubSpot also recommends limiting font families to keep the design simple and easier to process. HubSpot
C) Color restraint can support visual appeal, but it does not address the page-focus and typography issues that HubSpot treats as core usability improvements. HubSpot+1
D) Expanding the navigation would work against HubSpot’s guidance to keep main navigation limited and easy to use. HubSpot+1
Source for verification
Fundamentals of a Great Website User Experience, HubSpot Academy PDF HubSpot+3HubSpot+3HubSpot+3
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