Home » Microsoft Search Advertising » Paid search follows a Pay Per Click, or PPC, advertising model. Using this system, an advertiser only pays when a consumer clicks on their delivered ad. Paid search follows a Pay Per Click, or PPC, advertising model. Using this system, an advertiser only pays when a consumer clicks on their delivered ad. by Editorial Staff Advertisement 5shares Facebook LinkedIn Pinterest Twitter Email True False Join our listSubscribe to our mailing list and get interesting stuff and updates to your email inbox. Thank you for subscribing.Something went wrong.We respect your privacy and take protecting it seriously