Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?

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Here is the answer of the question: Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?

  • They unlock additional segmentation options for placements that occur on YouTube.
  • They provide additional conversion data, so better business decisions can be made.
  • They’re an effective way to directly compare conversion data against similar businesses.
  • They offer insights into video assets, so best-performing ones can be given priority.

The above question is related to “Google Ads Apps Assessment“. You can find all the updated questions and answers related to to “Google Ads Apps Assessment” on the “Google Ads Apps Assessment page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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