Pinterest Media Buyer Certification Exam

Pinterest Media Buyer Certification Exam

A Conversions campaign has been running for two weeks, and the cost per acquisition (CPA) is higher than expected. The advertiser made the interests broader in the prospecting ad group and re-targeted one day ago, but the CPAs continue to remain high. What should the advertiser do to optimize the campaign?

Question: A Conversions campaign has been running for two weeks, and the cost per acquisition (CPA) is higher than expected.

Pinterest Media Buyer Certification Exam

An advertiser is running two campaigns; one for Awareness and one for Consideration. The primary key performance indicator (KPI) for the Awareness campaign is reach, and it’s using interests and keywords. The primary KPI for the Consideration campaign is site traffic, which is using site retargeting audiences. The advertiser wants people who engaged with its awareness campaign to be subsequently targeted by the Consideration campaign. Which audience should the advertiser target to accomplish this goal?

Question: An advertiser is running two campaigns; one for Awareness and one for Consideration. The primary key performance indicator (KPI)

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